ROO is comprised of a team of Internet technology specialists, advertising & media executives and pioneers in the online broadcasting space.

Robert Petty, CEO & Chairman of the Board - ROO Group
Mr. Petty was appointed Chief Executive Officer and Chairman of the Board of Directors on December 3, 2003. Mr. Petty worked in New York in various positions, including Chairman and Chief Executive Officer of Avenue Group, Inc. (AVNU) (formerly I.T. Technology Inc.) and President of VideoDome.com Networks, Inc., a middleware streaming media service provider. From 1997 to 1999, Mr. Petty was Manager of Electronic Business Services for e-commerce products for Telstra Corporation.

Robin Smyth, CFO & Executive Director - ROO Group
Mr. Smyth was appointed Chief Financial Officer and Executive Director on December 3, 2003. Since 1998 he was a partner at Infinity International, a consulting and IT recruitment operation. During the period from 1990 to 1998 Mr. Smyth worked for three years as EVP of Computer Consultants International in the U.S. and for five years in London as CEO of Computer Consultants International's European operations. Mr. Smyth was Secretary and a Director of the All-States group of companies involved in merchant banking operations.

Daniel Aharonoff, Chief Technology Officer
Mr. Aharonoff has been involved in the streaming media industry since it's inception in 1996 and has been instrumental in developing strategic business relationships with NBC, FoxKids Online Network, Fox Family Channel, Looksmart, Yahoo!, Amazon.Com and many other top brand web sites including many major movie studios. Mr. Aharonoff founded VideoDome, which was acquired by ROO in November, 2003.

Paul Cashmere, Vice President/Media
Mr. Cashmere became involved with ROO after the acquisition of Undercover Media Pty Ltd, the company he founded in 1994. Mr. Cashmere is responsible for the various ROO content channels and the relationships between the content and the audience and clients. He has over 25 years experience in the media, radio and music industries.

Marc Mulgrum, Vice President/Business Development
Mr. Mulgrum brings 20 years of media sales experience to ROO with his most recent position as head of Sales at Jumpcut, a convergent media company specializing in live streaming video with clients such as Ogilvy and Mather's Ogilvy One, IBM, Jaguar, the City of New York and Artisan Entertainment.

Jesse L. Paynter, Vice President/Advertising Sales
Mr. Paynter brings nearly 25 years of media marketing and ad sales experience to ROO from companies including AOL, Turner Broadcasting, DL Ryan Companies, Whittle Communications, the Royal Crown Cola Company, Young & Rubicam and DFS, Saatchi. Most recently, he was responsible for the development of the strategic marketing, sales and broadband plans for AOL's health category behind which he delivered a record $17MM in '04 ad sales revenues.

Tristan Place , Vice President/Sales and Marketing, Australia & Asia Pacific
Mr. Place has been involved in interactive and online advertising sales, business development, product management, E-commerce applications and digital content licensing for 10 years both in Australia and the US. Mr. Place works closely with ROO clients such as Verizon, Sensis, Coca-Cola and Reed Business Publications.

Trenn Sayer , Vice President/Operations
Mr. Sayer has over 25 years experience in the information technology, telecommunications and retail industries, working most recently as Product Manager - E-Commerce Trading Solutions at Telstra Corporation.

Justin Thompson, Vice President/Product Marketing
Mr. Thompson has worked in online and newspapers for over 10 years. He was most recently employed for 7 years at Fairfax, a leading news and advertising publisher. In his various roles at Fairfax, Mr. Thompson served as Advertising Production Manager for Fairfax Digital, an online news and classifieds leader of over 40 websites.

Greg Verdino, Vice President/Client Services
Mr. Verdino brings more than 15 years experience in the online media and advertising industries to ROO. He is a recognized expert on streaming media, internet broadcasting and media convergence and has worked as Vice President/General Manager of Arbitron NewMedia, Director of Streaming Channels for Akamai Technologies and Director of Streaming Sales for Globix Corporation.

Kevin Williams, Vice President/Software Development
Mr. Williams brings over 15 years experience in software engineering and has been involved in web based application development and architecture since 1994.  Mr. Williams has architected complex web based solutions for a number of clients spanning several industries, including Investment Banking, Telecommunications, and Entertainment / New Media.  Prior to coming on board, Mr. Williams played an integral role architecting and developing VideoDome's streaming platform.