Who is ROO?
What are ROO's Key Strengths?
How does ROO stand apart from everyone else?

Who is ROO?

ROO is the online broadcast video network delivering high-quality video content through its network affiliates that allows advertisers to get close to their target audience.

ROO distributes world-class entertainment properties across the Internet and broadband services. ROO's catalogue of news, business, video game, movie, music, health, travel and entertainment video content is the foundation of a proven business model based on advertising, sponsorship, syndication, and e-commerce.

At the centre of this business model is ROO's ability to seamlessly integrate compelling video content and targeted advertising into the client's website.

What are ROO's Key Strengths?

ROO remains at the forefront of internet video broadcasting by developing the latest online technologies across internet broadcasting, advertising management, content management systems and distribution platforms.

• Online Broadcasting: Seamlessly integrated into your website, ROO's Online Broadcasting technology allows your web viewers to watch the latest Music, Movies, News, etc. video playing on your website.
  
• Content Licensing: Content Licensing: ROO offers sites one of the web's most extensive libraries of video content, comprising more than 5,000 content clips across a wide range of general and special interest categories. ROO's content licensing experts work with more than 50 leading content providers - including leading news agencies, major record labels, film studios and a number of special-interest content publishers - to create and broadcast constantly updated channels of news, music, business, movie, health and technology content, among others.
  
• Content Distribution: ROO has a vast network of affiliate websites that attract a diverse and targeted audience. We do not limit our broadcasts to one Internet property; instead we provide the platform that currently streams over 40 million videos to approximately 70 diverse properties, including Verizon, CitySearch, iWon, Excite and Music.com.
  
• Advertising Management: The ROO Advertising Network consists of over 50 websites, all of which are extensively covered by ROO's sophisticated ad serving technologies providing immediate serving capabilities for TVC's and IMU's and full planning & programming by website, geographic & demographic data.
  
• Technology Licensing: The ROO Media Management platform provides ASP access to utilize the wide range of management tools which allow you to manage, publish, report, syndicate and host your video content.

ROO's streaming footprint is across 60+ countries, 100+ networks and 10,000+ servers and can easily handle hundreds-of-thousands of simultaneous connections.

ROO updates all the video content and provides management of all the technological processes including hosting, storage and conversion of all video content.

How does ROO stand apart from everyone else?

ROO is the only company today that combines all of the necessary components of a complete online video solution - content, distribution, advertising, technology and real-time measurement - allowing web sites to compete more effectively on an increasingly broadband internet. As more consumers turn to the web for compelling video content, as content providers look for creative ways to leverage their video assets on the Internet, and as advertisers look for high-impact ways to reach broadband consumers with targeted and responsive advertising messages, ROO provides everything sites, content providers and advertisers need for a complete online video strategy.