G6 integrates third party ad serving and campaign management to allow any ROO-powered site to offer sophisticated video advertising opportunities to advertisers.

In-stream ad insertion - Schedule pre and post-roll video commercials; synchronize banner units to video ads; manage position, inventory and frequency.

Live campaign flexibility - start, end and optimize any campaign within minutes.

Third party validation - delivery and performance (click-through) reporting.

Sophisticated video ad targeting capabilities - target by video channel/content, geography, demographics and behavior; schedule by daypart, implement frequency capping and ad/message sequencing.