"Internet users are becoming more sophisticated and are learning to block much of the current advertisements. Internet broadcast advertising with . . . visual ads attached to video content cannot be skipped or avoided, and may prove to be a vital part of the Internet experience."
Arbitron/Edison Media Research "Internet and Multimedia 2005"

The ROO network delivers a large audience for your in-stream video advertising:
42 million videos viewed per month
5 million unique visitors per month
8.4 videos viewed per visitor
15:26 minutes average length of visit
Source: WebTrends, June 2005


Source: comScore March 2005

Reach Key Audiences Within the Context of High-Interest Content

ROO allows advertisers to reach key demographic targets (men, women, moms, teens, etc) within the context of high-interest content. Achieve broad reach against the online video audience through run-of-network placements, or leverage specific content channels to leverage highly engaged special-interest audiences. ROO offers15 targeted content channels from which viewers can select videos to watch and advertisers can advertise within. The ROO content channels are:

News , Music, Entertainment, Movies, Fashion, Health, Sports , Travel, Business, Comedy, Gaming, Photography, Animation, VegTV, Science and Technology.