ROO Group is a media company focussed on broadcasting solutions for emerging platforms including the internet, set top boxes and wireless devices. ROO ' s key strategies for 2005 are as follows.
. Continue to expand our database of video content through licensing and creation of high demand topical video content.
. Increase the distribution and reach of video content and management solutions to more clients through expanding our direct sales force, increased marketing and PR of our products and services and expansion of our own video web sites including our ROO TV video portals.
. Develop new products based on its existing technology, video content and management skills to include capturing market share in emerging markets such as wireless and set top boxes.
. Invest in research and development of our media management platform to provide added user features, streamline media management operational costs and develop advanced advertising management and tracking.
. Increase penetration; grow market share and distribution in the USA, Europe, Asia and Australia.
. Actively seek commercially viable acquisition opportunities, which will accelerate or enhance the Company's business growth.