Verizon's Broadband Beat

Racing to bring customers the best entertainment services, Verizon online is using ROO's streaming video as part of its new "Broadband Beat" entertainment portal.

ROO Media is providing the site's up- to-the-minute streaming business and entertainment news, music videos and movie trailers that can be super sized to fill the screen and watched like television shows.

Visit http://broadbandbeat.verizon.net

CitySearch Video Portal

Leading lifestyle and entertainment guide CitySearch wanted to combine their existing directory information with the latest, most entertaining video for their web viewers, so they turned to ROO to supply, host and manage all of their online video streaming needs.

CitySearch took advantage of ROO's fully embedded video portal with comprehensive channel menus, video lists, search functionality and easy advertising integration.

Visit CitySearch Video Portal

News Limited. - Mamma Mia

Challenge: News Corporation's online publishing division, News Interactive, was faced with the task of promoting an upcoming musical, Mamma Mia, on their web site. The objective was to engage customers with a unique and innovative rich media experience while increasing bookings for the show.

Solution: ROO built a customized video player showcasing a sneak preview of video footage from the stage show, a special slide-show of color photographs from the production, direct links to sponsors and, most importantly, a prominent link to book tickets.

Success: Leveraging ROO's in-stream video advertising capabilities, Mamma Mia achieved a10% click-thru rate. Thousands of viewers watched the sneak preview video and the campaign generated hundreds of bookings for the show in the first few days alone. Today, Mamma Mia is one of the most successful shows on Broadway.