ROO's unified G6 web services backend allows us to publish and manage our extensive video library and syndicate video across our affiliate network.  It also allows us to activate and manage our clients' exclusive video content on one site or across many, on its own or as part of our larger content library.   ROO leverages its advanced media management and syndication system to:

• Upload video, graphics and metadata within minutes
• Assign media to channels, playlists and sites
• Control channels and content providers by affiliate site
• Establish site-by-site default channels
• Triage and filter content
• Control time-to-live/aging for time sensitive media
• Rank and prioritize media for playlisting
• Publish and purge content - network-wide or for an individual site - within minutes
• Drive RSS and Media RSS distribution
• Publish XML feels and make XML tools available to affiliate sites