ROO has implemented a set of viral marketing tools that any affiliate can use to drive increased video traffic and repeat viewership .

RSS Feeds - with just a few clicks, visitors can subscribe to video RSS feeds using MyYahoo!, Pluck, NewsGator and Klipfolio (to name a few) to receive alerts whenever specific video channels are updated.

Email a Friend - allows any viewer to send a video link to a friend via email, leveraging word of mouth to bring new visitors to your site to watch ROO video content.

Daily Newsletter Alerts - leverage our client-branded opt-in email alert product to gather subscriber information and create daily repeat viewership behavior among your loyal visitors.

The ROO Mini-Player - an unobtrusive, lightweight embedded video player that can be added to your home page to generate interest in your site's new video offering, give visitors a taste of the video content your site has to offer, and provide a clear path for visitors to navigate into your branded video portal.

XML Feeds - ROO's easy-to-use XML tools provide everything site operators need to publish teasers, links and promos throughout their sites, to organically grow video viewership and increase time spent on the site.